Best Western Hotels & Resorts Signs Landmark Agreement in Thailand
Following the Launch of a New Reimagined Brand BW Signs Largest Multi-Hotel Deal in Company’s 70-Year History to Include Four New-Build Hotels, Two Vīb® Hotels Announced in Pipeline
Best Western Hotels & Resorts today announced the signing of a management agreement with real estate developer A.D. Houses Co. Ltd. for the opening of four Best Western Plus® hotels in top resort destinations across Thailand – three of which will be the largest properties in Best Western Hotels & Resorts’ international portfolio. Totaling 4,150 keys, this agreement represents a significant milestone for Best Western as the Reimagined brand continues its transformation for today’s contemporary traveler across its 4,100 hotels worldwide.
Three of the new properties are located in Pattaya, marking the company’s entry into this thriving tourism market: the 500-room Best Western Plus AD Wongamart Pattaya, the 1,400-room Best Western Plus AD The Grand Jomtien Beach Pattaya and the 1,200-room Best Western Plus AD Bang Saray Lake and Resort. The fourth new-build Best Western Plus hotel is the 1,050-room Best Western Plus AD Hua Hin Lake and Resort.
“The addition of four new Best Western Plus hotels in Thailand as well as our recent expansion into South Africa and Malaysia, demonstrate the success Best Western is achieving with our brands globally,’” said Ron Pohl, senior vice president of brand management for Best Western Hotels & Resorts. “With the worldwide rollout of new logoed signs distinguishing our seven individual brands, along with the celebration of the company’s 70th birthday, 2016 is a monumental year for Best Western.”